Since it can take years to grow your business by word of mouth alone, many small businesses consider advertising to build their business. A small business can find a marketing agent to handle the marketing, if its budget allows, or handle the marketing themselves. In this age of social media, many small businesses attempt to take it on themselves. To do this, begin with a marketing plan.
Consider the following elements in your small-business marketing plan:
- Who is the target market for your company?
- How do you reach your target market?
- Tips for marketing on the web and social media.
- Offer incentives for people to come to YOUR business.
- Develop customer and brand loyalty.
What should be at the center of your small business marketing strategy?
Content marketing is one of the best marketing tools available to your small business.
According to Marketing Insider Group, “Content marketing is the act of developing and publishing high-quality content that is valuable to your target audience. It should speak to their challenges and needs while positioning your business as the solution through creative storytelling. The quality of content you create is invaluable. Each business has a field of expertise, and you can capitalize on your valuable expertise by sharing your knowledge online. Customers then find your content when searching for information on the topic. So rather than trying to find your customers to shove an ad in their faces, your customers come looking for you. And the better the content, the more loyalty you’ll build with your audience. Just be sure you’re combining content efforts with search engine optimization (SEO), so that your content shows up in Google searches.”
At Summit Executives Suites, we support physical and virtual offices for small businesses. We provide administrative services, reception services, mail boxes, receiving and more. Focus on Growth, We’ll Handle the Rest!
For additional information contact:
Janet Luesing, CPM